Intellectual Property · 5 min read
Protecting your brand online: a practical guide
Trademarks, marketplace takedowns and what to do when someone copies your product.
James HollowayAugust 14, 2026
Copycats move fast online. A registered trademark and a simple monitoring routine give you the tools to respond quickly.
Register what matters
Your brand name and logo in the classes you actually sell in. Registration unlocks marketplace brand-protection programmes.
Monitor regularly
Set alerts for your brand name on marketplaces and social platforms. Early action is cheaper and more effective.
Escalate in steps
Platform takedown first, then a cease-and-desist letter. Litigation is rarely needed when the first two steps are done well.
This article is general information, not legal advice. Laws change and every situation is different — speak with an attorney about your circumstances.
